Recording of the webinar
Recording of the webinar
May, 16
Digital marketing insights and best practices for real estate advertisers working with Russian-speaking audience
How to sell out a skyscraper in 30 seconds. GCC edition
15:00
Recording of the webinar

How to sell out
a skyscraper
in 30 seconds.
GCC edition

Digital marketing insights and best practices for real estate advertisers working with Russian-speaking audience

Recording of the webinar

May, 16 15:00

E-Promo Group is a tech-led, digital advertising company with a data-driven approach to marketing
About us
15+
years of experience in omnichannel media planning and execution of digital advertising campaigns for international and CIS audience
600+
clients in our portfolio, we have the expertise
to solve business challenges and help you achieve your business goals. Our custom media strategies draw on a wide range of channels, including paid social, paid search, programmatic display and affiliates
We are a trusted partner for industry leaders
Core areas
of expertise
REAL ESTATE
EDUCATION
E-COMMERCE
FINANCE
Agenda
The demand for real estate in the UAE keeps growing across the audience from CIS countries. Local market players need more expert knowledge to leverage the rise in demand efficiently. We all know that
the customer journey in real estate is long
and needs a different approach from the media
mix standpoint. But what to consider when developing a marketing strategy for the CIS audience?

E-Promo and partners are hosting a live event
to share their expertise in marketing real estate
to the CIS audience. The webinar covers how real estate advertisers can target potential CIS clients and effectively drive sales
E-Promo Group is a tech-led, digital advertising and marketing services company with a data-driven approach
to marketing.

We have 15+ years of experience
in omnichannel media planning
and digital advertising campaigns
for international and CIS brands.
We successfully realize performance
and brandformance projects for more than 600 clients.

About us

There is an ongoing surge in demand for real estate in the UAE across the audience from CIS countries. The locals need more expert knowledge to leverage the rise in demand efficiently. The customer journey in real estate is long and needs a different approach from the media mix standpoint. What to consider when developing a marketing strategy
for the CIS audience?

E-Promo and partners are hosting
a live event to share their expertise
in digital marketing with the CIS audience to help real estate advertisers to target potential clients effectively and drive sales.

Agenda

Program
15:00
15:00
Anton Chernotalov
CEO & Founder, E-Promo Group
Welcome word:
  • The state of real estate in the UAE and GCC
  • Surging demand in the UAE: will it last?
  • The impact and potential of the CIS audience
15:15
15:15
Egor Aleksandrov
Chief Marketing Officer, Kalinka
Real estate market trends
15:30
15:30
Alina Adamco
Head of Sales, Metropolitan Premium Properties
Real estate market trends. Another outlook:
  • Reasons why the UAE and GCC real estate markets attract high networth russian-speaking audience
  • Will demand continue to grow?
  • What the russian-speaking audience looks for in real estate: location, price, amenities, purchase conditions, etc
15:50
15:50
Evgeniya Slastunova
Key Account Manager Yandex Ads MENA
Russian speaking audience as the target one
  • Estimating potential market size
  • Media landscape: identifying key players
  • Exploring search trends
  • Understanding the consumer decision making process
16:10
16:10
Asya Tikhomolova
Commercial Director, E-Promo Group
Media strategy for Russian speakers:
  • What’s essential in communication and placements
  • How to develop an effective media mix according to CJM
  • Unique placements in media mix
  • Omnichannel approach and full-funnel analytics
16:30
16:30
Daria Klokova
Business Development Manager, E-Promo Group
UX/UI in website localization
  • 5 steps to increase your CR right now and improve user experience
Recording of the webinar
Recording of the webinar
Asya Tikhomolova
16:10
Media strategy for Russian speakers:
  • What’s essential in communication and placements
  • How to develop an effective media mix according to CJM
  • Unique placements in media mix
  • Omnichannel approach and full-funnel analytics
Business Development Manager,
E-Promo Group
CEO & Founder, E-Promo Group
Welcome word:
  • The state of real estate in the UAE and MENA
  • Surging demand in the UAE: will it last?
  • The impact and potential of the CIS audience
15:00
Anton Chernotalov
Egor Aleksandrov
15:15
Real estate market trends
Chief Marketing Officer, Kalinka
Evgeniya Slastunova
15:50
Russian speaking audience as the target one
  • Estimating potential market size
  • Media landscape: identifying key players
  • Exploring search trends
  • Understanding the consumer decision making process
Key Account Manager Yandex
Ads MENA
Daria Klokova
16:30
UX/UI in website localization
  • 5 steps to increase your CR right now and improve user experience
Business Development Manager,
E-Promo Group
Alina Adamco
15:30
Real estate market trends. Another outlook:
  • Reasons why the UAE and GCC real estate markets attract high networth russian-speaking audience
  • Will demand continue to grow?
  • What the russian-speaking audience looks for in real estate: location, price, amenities, purchase conditions, etc
  • What to remember when working with this audience (any specific cultural peculiarities, things to remember, etc) - optional
Head of Sales, Metropolitan
Premium Properties
Speakers
Egor Aleksandrov
Chief Marketing Officer, Kalinka
  • Almost 20 yeas expertise in real estate marketing
Daria Klokova
Business Development Manager, E-Promo Group
  • 5+ years in digital marketing (Realty, Pharma, E-Commerce, DIY)
  • 2+ years in strategy development
  • Work experience with clients from UAE, USA, Europe
Asya Tikhomolova
Commercial Director,
E-Promo Group
  • MA in Marketing and Quality Management
  • 6+ years in digital marketing
  • 3+ years in strategy development
  • Сertified brand strategist
Evgeniya Slastunova
Key Account Manager Yandex
Ads MENA
  • 10+ years expertise
in digital advertising
  • 20+ years expertise in digital advertising
  • EMBA for Euarasia HKUST&Skolkovo
  • Work experience with Dentsu, Publicis, OMD
  • - Manages advertising campaigns in Russia & CIS, GCC, EU
CEO & Founder E-Promo Group
Anton Chernotalov
Alina Adamco
Head of Sales, Metropolitan
Premium Properties
  • Almost 20 yeas expertise in real estate marketing

Speakers

  • 20+ years expertise in digital advertising
  • EMBA for Euarasia HKUST&Skolkovo
  • Work experience with Dentsu, Publicis, OMD
  • Manages advertising campaigns in Russia & CIS, GCC, EU
CEO & Founder E-Promo Group
Anton Chernotalov
  • 10+ years expertise in digital advertising
Key Account Manager Yandex Ads MENA
Evgeniya Slastunova
Asya Tikhomolova
Commercial director E-Promo Group
  • MA in Marketing and Quality Management, Universita degli studi della Tuscia (IT) and Higher School of Economics (RU)
  • 6+ years in digital marketing
  • 3+ years in strategy development
  • Сertified brand strategist
Egor Aleksandrov
Chief Marketing Officer, Kalinka
  • Almost 20 yeas expertise in real estate marketing
Daria Klokova
Business Development Manager,
E-Promo Group
  • 5+ years in digital marketing (Realty, Pharma, E-Commerce, DIY)
  • 2+ years in strategy development
  • Work experience with clients from UAE, USA, Europe
Alina Adamco
Head of Sales, Metropolitan
Premium Properties
  • Almost 20 yeas expertise in real estate marketing
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