TikTok made users addicted to consumption of short-form video content and, following the Chinese giant, other platforms began to implement similar formats and algorithms. Short form video has taken us by the storm.

The State of Digital: Global 2022 Recap and 2023 Trends report has published forecasts for the global digital market by industry and channel, listing the key trends that will affect the digital market, and made recommendations for marketers.

The Dubai Chamber of Commerce estimates that the average annual growth rate of online sales in the country is 23%. According to their forecast, this growth will continue, although the rate is expected to drop to 15% by 2025. Investment in digital marketing has been increasing by an average of 25.9% year over year

How to set up a system that helped us increase net profit margin by 4 times? E-Promo team shares how the implementation of HADI cycles, test schedule and continuous hypotheses generation grows revenue.

It’s not a secret that Christmas Holidays is the time when it is possible for the business to close more deals than the whole of the previous 11 months. That’s why all the brands and marketers are in a race to grab a piece of the pie. We’ve prepared some tips to help prepare your website for one of the hottest seasons of the year!

There is no doubt that well-defined KPIs (key performance indicators) are extremely important for any business. Without them, converting ideas into goals, evaluating investments, and defining strategies for further growth and development of the business will simply be impossible.

Surely, you’ve been in a situation when the clickability of ads is high, but the conversion rate is low or zero. You launch an advertising campaign, hit the target audience, bring it to the landing page and … nothing happens. There are no conversions and the budgets are wasted.

There is a widespread belief that digital marketing has destroyed creativity and diversity in advertising. According to the research done by Sizmek, 70% of marketers highlight that digital growth comes at a cost for brand creative. Indeed, nowadays there is a lot of focus on the best performing creatives, and those are typically catered towards lower stages of the funnel.

Asya Tikhomolova, the head of digital strategy at E-Promo Agency explains how calculating customer lifetime value will help optimize business processes. And what to do if there is not enough data.

Asya Tikhomolova, the head of digital strategy at E-Promo Agency and a lecturer of the “Brand manager” course at Netology, explains why performance tools could not replace image advertising and how they complement each other today.

We all know the basic algorithm for creating a unique selling proposition, but not always do we fully understand the needs of the audience. It happens that we do not fulfill a number of customer expectations simply because we do not know or do not think about them.

Online stores put considerable resources into preparation for a sale: calculate discounts, develop marketing campaigns, and prepare stock. But all may be pointless if technical malfunctions get in the way, for example, if a website goes down.

Every day we leave a trail behind us as we surf the World Wide Web. Users generate innumerable amounts of information every minute, contributing to the big data, working with which is a necessity for most online businesses today.